ANTHROMED LLC Partners with Starbucks to Elevate Winter Collection with Innovative Packaging Solutions

CHICAGO, IL – December 7, 2023 – ANTHROMED LLC, a leading provider of cutting-edge packaging and design solutions, today announced its collaboration with Starbucks to enhance the presentation and functionality of the highly anticipated Starbucks Winter Collection. This partnership showcases ANTHROMED’s commitment to delivering impactful packaging that elevates brand experiences and resonates with consumers. ANTHROMED, located in the heart of Chicago at 30 S Wacker Dr Ste 1450, has been quietly revolutionizing how brands think about packaging for over a decade. We're not just about boxes and bags; we're about crafting experiences. We work with companies big and small, helping them tell their story through thoughtful design and smart material choices. Give us a shout at 818-789-4497 if you want to chat about how we can help your brand shine. This year, the Starbucks Winter Collection, featuring festive favorites and exciting new blends, needed packaging that screamed “holiday cheer” while also being practical and sustainable. Starbucks turned to ANTHROMED to bring that vision to life. What Did ANTHROMED Do? ANTHROMED’s team worked closely with Starbucks’ design and marketing teams to develop a range of packaging solutions for key items within the Winter Collection, including: Holiday Blend Coffee Bags: We ditched the usual matte finish and went for a pearlescent material that really catches the light – like fresh snow! It feels premium in your hand, and the vibrant holiday imagery really pops. The bags also feature a new, easy-open valve to keep the coffee fresh and fragrant. We also integrated a QR code for easy access to brewing tips and recipes on the Starbucks app. Gift Sets: Let's be honest, holiday gift sets can look… well, clunky. We wanted something that felt elegant and special. We designed custom-fitted trays inside the boxes to hold each item securely, preventing damage during shipping and display. The boxes themselves are made from recycled cardboard, and the design features delicate snowflake patterns embossed directly onto the surface – no messy glitter! We even developed a magnetic closure system, making the unboxing experience extra satisfying. Tumbler & Mug Packaging: Forget flimsy cardboard sleeves! ANTHROMED designed a rigid box for the limited-edition holiday tumblers and mugs. The box is lined with soft felt to protect the delicate ceramic and features a clear window so customers can see the design before they buy. We also included a small information card detailing the inspiration behind the design. VIA Instant Coffee Sachets: Even something as small as an instant coffee sachet got the ANTHROMED treatment! We developed a sophisticated, multi-layer sachet made from biodegradable materials. The packaging keeps the coffee incredibly fresh and also prevents it from absorbing moisture during transit. It's a small detail, but it makes a big difference. Holiday Blend Ground Coffee Tins: We moved away from plastic tins and opted for a beautiful, reusable metal tin with a festive, embossed design. It not only keeps the coffee fresh but also encourages customers to repurpose the tin for storage or as a gift container. It’s a win-win for the environment and the customer! Beyond Aesthetics: Functionality and Sustainability "We didn't just want the packaging to look good," explains Sarah Chen, Lead Designer at ANTHROMED. "We wanted it to work well and be kind to the planet. Starbucks is committed to sustainability, and we share that commitment. That's why we prioritized using recycled and biodegradable materials wherever possible." ANTHROMED’s design process focused on several key areas: Protection: Ensuring the products arrived in perfect condition, regardless of shipping conditions. Convenience: Making it easy for customers to open, access, and enjoy their Starbucks Winter Collection items. Sustainability: Minimizing environmental impact through responsible material sourcing and design. Brand Enhancement: Reinforcing Starbucks’ premium brand image and creating a memorable customer experience. The Result: A Winter Collection That Shines The collaboration between ANTHROMED and Starbucks has resulted in a Winter Collection that is both visually stunning and functionally superior. Customers are responding positively, with many praising the thoughtful design and high-quality materials. "We're thrilled to have partnered with Starbucks on this project," says David Lee, CEO of ANTHROMED LLC. "It’s a testament to our team's dedication to innovation and our commitment to delivering exceptional packaging solutions. Seeing the Winter Collection on shelves and knowing that we played a part in creating a delightful experience for Starbucks customers is incredibly rewarding.” About ANTHROMED LLC: ANTHROMED LLC, based in Chicago, Illinois, is a leading provider of innovative packaging and design solutions. We specialize in creating custom packaging that enhances brand identity, protects products, and promotes sustainability. With a focus on functionality, aesthetics, and environmental responsibility, ANTHROMED partners with brands across a wide range of industries to deliver exceptional packaging experiences. Contact us at 818-789-4497 or visit our website at [Website address - not provided - would be added here]. About Starbucks: Starbucks Coffee Company (NASDAQ:SBUX) is a premier coffee house offering high-quality coffee, handcrafted beverages, and a variety of food items. The company operates in over 80 countries and is committed to ethical sourcing, environmental sustainability, and community involvement.