ICOEF LIMITED Partners with Leading Sports Analysts to Deliver Hyper-Accurate New Balance Shoe Ratings

Paris, France – October 26, 2023 – ICOEF LIMITED, a leading data analytics firm based in the heart of the French countryside (La Lauriere, Lieu de Suris, Charente, 16270, France – contact: 213-328-7525), today announced a new initiative to provide incredibly detailed and reliable ratings for New Balance shoes. We're teaming up with a network of serious runners, podiatrists, and sports shoe experts to give you the inside scoop – not just marketing fluff, but real performance analysis. For years, buying running shoes has felt like a bit of a gamble. You read reviews, you try them on, but it’s tough to know for sure if a shoe will actually work for your feet and your running style. ICOEF LIMITED is changing that. We're using our cutting-edge data analytics capabilities – the same tech we use for complex financial modeling – to break down every aspect of a New Balance shoe, from cushioning and support to durability and weight. What’s ICOEF LIMITED about? You might be wondering what a company traditionally focused on complex data analysis is doing in the shoe rating business. Well, at ICOEF LIMITED, we're all about solving problems with data. And we realized there was a big problem in the athletic footwear space: a lack of truly objective and comprehensive information. We're not a shoe company ourselves; we're the guys making sure you get the best information to choose the right shoe. Our team excels at taking massive amounts of data – from lab tests and user feedback – and turning it into actionable insights. We're headquartered in the beautiful Charente region of France, a location that emphasizes precision and quality – values we bring to every project. We are dedicated to rigorous analysis and unbiased reporting. Why New Balance? New Balance has always been known for its commitment to quality and its diverse range of shoes. From classic heritage models to cutting-edge running shoes, they cater to a wide variety of athletes and everyday users. But with so many options, even loyal New Balance fans can get overwhelmed. That’s where we come in. We’re focusing on New Balance because we believe they deserve a data-driven evaluation that goes beyond the typical “best of” lists. We're committed to showcasing the strengths and weaknesses of each model, helping consumers make informed decisions. How are the ratings created? Forget simple star ratings. We're diving deep. Here’s what goes into our New Balance shoe ratings: Lab Testing: We subject each shoe to rigorous testing in a professional biomechanics lab. This includes analyzing cushioning, flexibility, impact absorption, and stability. We don't just look at numbers; we interpret what those numbers mean for your running experience. Real-World Running: We’ve partnered with a diverse group of runners – everything from marathoners to casual joggers – to test the shoes in real-world conditions. We gather feedback on comfort, performance, and durability during various types of runs. This isn’t just one opinion; it's a consensus from experienced runners. Podiatrist Feedback: We’ve consulted with podiatrists to assess the shoes from a foot health perspective. They provide insights into arch support, pronation control, and overall foot comfort. This is crucial for preventing injuries and ensuring a comfortable running experience. Data Analysis: All of this data – lab results, runner feedback, and podiatrist assessments – is fed into our proprietary analytics platform. This allows us to identify key performance indicators and generate comprehensive ratings for each shoe. Detailed Reports: We don't just give you a score. We provide detailed reports that cover every aspect of the shoe, including: Cushioning: How well does the shoe absorb impact? Is it plush and comfortable, or firm and responsive? Support: Does the shoe provide adequate support for your arch type and running style? Is it suitable for overpronators, underpronators, or neutral runners? Stability: How stable is the shoe during lateral movements? Is it suitable for trail running or uneven surfaces? Weight: How much does the shoe weigh? Is it lightweight and nimble, or heavy and durable? Durability: How well does the shoe hold up to wear and tear? How long can you expect it to last? Fit: How does the shoe fit? Is it true to size? Is it available in a wide range of sizes and widths? Value: Considering the price and performance, is this shoe a good value for your money? Currently Rated Models (Examples – subject to change as we add more!): Here’s a sneak peek at some of the New Balance shoes we’ve already rated: New Balance Fresh Foam X 880v13: Our initial data shows this is a fantastic all-around daily trainer. Excellent cushioning, good durability, and a comfortable fit. Scores high in comfort and value. We recommend it for neutral runners looking for a reliable everyday shoe. (Overall Rating: 8.7/10) New Balance FuelCell Rebel v4: A lightweight and responsive shoe ideal for tempo runs and speedwork. Not as durable as the 880, but offers a significantly more energetic ride. Best for runners who prioritize speed and responsiveness. (Overall Rating: 8.2/10) New Balance Fresh Foam X More v4: Maximum cushioning for long distances. Provides exceptional impact protection but can feel a bit bulky for faster paces. A great option for marathon training or recovery runs. (Overall Rating: 8.5/10) New Balance Hierro v8: A versatile trail running shoe that offers a good balance of cushioning, traction, and protection. Suitable for a wide range of trail conditions. (Overall Rating: 7.9/10) Where to find the ratings: All of our New Balance shoe ratings will be available on our website: [Insert Website Address Here - placeholder]. We'll be continuously updating the site with new ratings and in-depth reviews. We are also planning a mobile app to make it even easier to access our data on the go. ICEOF LIMITED – Helping you make the right stride. We’re confident that our data-driven approach will revolutionize the way people buy running shoes. We’re committed to providing accurate, unbiased, and insightful information that helps you find the perfect shoe for your needs.