BETMGM LLC Launches Innovative Latch Hooking Tools for Craft Enthusiasts

Jersey City, NJ – October 26, 2023 – BETMGM LLC, a leading entertainment company known for its digital gaming and sports betting platforms, today announced a surprising but exciting expansion into the crafting world with the launch of a new line of latch hooking tools. While perhaps best known for MGM Resorts and BetMGM, the company’s foray into the creative arts demonstrates their commitment to innovation and reaching diverse audiences. You might be thinking, “BETMGM… and latch hooking?” Yep, you read that right! It turns out the folks over at 847-988-6547 have been quietly developing a range of tools designed to make latch hooking easier, more enjoyable, and accessible for crafters of all skill levels. So, what is latch hooking? For those unfamiliar, it's a super fun and surprisingly relaxing craft where you create designs by “latching” yarn through a canvas grid. It's kind of like a cross between rug making and embroidery, and the results can be anything from cozy rugs and wall hangings to adorable cushions and fun accessories. It's been around for a while, but it’s really having a moment right now – people are loving the tactile nature and the satisfying results. But let's be honest – traditional latch hooking can sometimes be a little… fiddly. That's where BETMGM's new tools come in. “We really took a look at what crafters were struggling with,” explains a spokesperson for BETMGM LLC at their Jersey City headquarters (200 Hudson St, Plaza 2, Suite 700, 07311-1221). “We heard things like ‘it’s hard on my hands,’ ‘the tools feel clumsy,’ and ‘it's tough to get consistent loops.’ We wanted to fix that.” And they seem to have. The new range includes three key products, each designed to address a specific challenge in the latch hooking process: 1. The “ErgoLatch” Hook: This isn’t your grandma’s latch hook. Forget those stiff, uncomfortable handles! The ErgoLatch features a sculpted, ergonomic handle designed to fit comfortably in your hand, even during long crafting sessions. It's made with a lightweight, yet durable material, reducing hand fatigue and allowing for more precise work. We’ve had testers say it feels like holding a pen – that’s how comfortable it is! It’s available in three sizes to accommodate different yarn weights and canvas grinds. 2. The “LoopMaster” Canvas Frame: Let’s face it, holding the canvas taut while you latch hook is a pain. The LoopMaster solves this problem with a sturdy, adjustable canvas frame. It's made from a durable plastic and easily adjusts to accommodate different canvas sizes. The frame keeps the canvas securely in place, allowing you to focus on the fun part – creating! Plus, it folds flat for easy storage. It's a game changer for larger projects. 3. The “YarnFlow” Yarn Dispenser: Tangled yarn is the bane of every crafter’s existence. The YarnFlow dispenser keeps your yarn neat, organized, and readily available. It holds a full skein of yarn and allows you to pull out just the length you need, preventing knots and tangles. It’s surprisingly simple, but it makes a huge difference in the overall crafting experience. It’s like having a personal yarn assistant! “We weren’t trying to reinvent the wheel,” the spokesperson continued. “We just wanted to take a classic craft and make it more enjoyable and accessible for everyone. We’ve spent months testing and refining these tools with a community of passionate latch hookers, and the feedback has been incredible.” The tools are aimed at a broad audience – from seasoned crafters looking for better quality tools to complete beginners eager to learn a new hobby. BETMGM believes latch hooking appeals to a growing trend towards mindful, tactile activities that offer a break from digital screens. “People are looking for ways to de-stress and express their creativity,” explains the spokesperson. “Latch hooking is perfect for that. It’s relaxing, rewarding, and you end up with a beautiful, handmade piece you can be proud of.” The new range of latch hooking tools is available for purchase online at [Insert Website Here - placeholder] and at select craft stores nationwide. BETMGM is also planning to release a series of online tutorials and project ideas to help crafters get the most out of their new tools. While this might seem like a surprising move for a company primarily known for gaming and entertainment, BETMGM sees a clear synergy between their commitment to innovation, creating engaging experiences, and fostering a sense of community. “We’re always looking for new ways to connect with people and bring joy to their lives,” the spokesperson concludes. “And we believe these latch hooking tools will do just that.” So, if you’re looking for a fun, relaxing, and rewarding new hobby, BETMGM’s latch hooking tools might just be the perfect fit. You might even say they've hooked us!