BETMGM LLC Launches Innovative Latch Hooking Tool Line, Bringing Creative Crafting to a Wider Audience

Jersey City, NJ – October 26, 2023 – BETMGM LLC, a leading entertainment company known for its sports betting and iGaming platforms, today announced a surprising but exciting expansion into the crafting world with the launch of a new line of latch hooking tools. While a departure from their digital entertainment core, BETMGM sees a natural connection between the engaging, hands-on nature of latch hooking and the immersive experiences they already provide. “We’re always looking for ways to bring a little more fun and creativity into people’s lives,” said a spokesperson for BETMGM LLC, headquartered at 200 Hudson Street in Jersey City. “Latch hooking is a fantastic craft that’s both relaxing and rewarding. It's something the whole family can enjoy, and honestly, we think it's a perfect fit with our brand's commitment to delivering enjoyable experiences.” What’s the Buzz About Latch Hooking? For those unfamiliar, latch hooking is a super easy crafting technique where you push pre-cut strips of yarn through a canvas mesh, creating a textured, fluffy design. Think shag rugs, cozy pillows, fun wall hangings, or even adorable little characters. It's been around for ages, but it's really having a moment right now – and BETMGM is jumping in to make it even more accessible. “We noticed a huge surge in interest in tactile crafts,” explains the BETMGM product development team. “People are craving a break from screens, something to do with their hands, and something they can make. Latch hooking ticks all those boxes.” BETMGM’s New Tool Line: Making Latch Hooking Easier Than Ever BETMGM hasn’t just entered the market with any latch hooking tools – they’ve designed a complete line focused on making the craft simpler, more efficient, and more enjoyable for beginners and seasoned latch hookers alike. Here’s a breakdown of what they’re offering: The “QuickCatch” Latch Hook: This is the flagship tool. BETMGM’s engineers have redesigned the traditional latch hook with an ergonomic handle and a smoother, more efficient hook mechanism. “We spent months testing different designs,” said a product designer. “We wanted something that felt comfortable in your hand, reduced hand fatigue, and just made the whole process faster. The QuickCatch does all that.” It’s available in three sizes: standard, jumbo (for bigger projects and thicker yarn), and mini (perfect for detail work). The “YarnWeaver” Needle: Let's face it, threading yarn through the canvas can be a bit of a pain. The YarnWeaver is a specially designed needle with a large eye and a smooth tip, making threading a breeze. “It sounds simple, but it’s a game-changer,” says a BETMGM tester. “It really speeds things up, especially for intricate designs.” The “CanvasGrip” Frame: Keeping your canvas taut is crucial for a good-looking project. The CanvasGrip is a sturdy, adjustable frame that holds your canvas securely in place, preventing sagging and ensuring even stitches. “It’s super easy to adjust to different canvas sizes,” explains the team. “No more struggling to hold everything in place!” Latch Hook Starter Kits: For complete beginners, BETMGM is offering a range of starter kits, each including a QuickCatch latch hook, a CanvasGrip frame, a selection of colorful yarn, a canvas mesh, and easy-to-follow instructions. “We wanted to make it super easy for anyone to pick up the craft and start creating,” says the spokesperson. Kits come in a variety of themes, including animals, flowers, geometric patterns, and seasonal designs. Yarn Variety Packs: Don't want a full kit? BETMGM is also offering a wide range of yarn variety packs, with colors and textures to suit every project. From bright and cheerful acrylic yarns to soft and luxurious wool blends, there's something for everyone. Why BETMGM? A Surprising, But Logical, Move It might seem odd for a company known for sports betting and iGaming to venture into the crafting world. But BETMGM sees a strong connection. “At the heart of everything we do is creating engaging experiences,” explains the spokesperson. “Whether it’s the thrill of a sports bet or the satisfaction of creating something with your own hands, it’s all about providing enjoyment. We've built our reputation on delivering fun, and frankly, we think latch hooking is fun.” They also see a growing demand for tactile, hands-on activities in a digital world. “People are craving a break from screens,” the spokesperson adds. “Latch hooking is a perfect way to relax, de-stress, and unleash your creativity.” Where to Buy BETMGM’s latch hooking tools are available now on their dedicated crafting website ([hypothetical website address]) and at select craft stores nationwide. You can also find more information and tutorial videos on their social media channels. (Follow them at @BETMGMCrafts on Instagram, Facebook, and TikTok). Contact: BETMGM LLC 200 Hudson St, Plaza 2, Suite 700 Jersey City, NJ 07311-1221 847-988-6547 [Hypothetical email address]