BETMGM Leans Into Crafting Trend with New Latch Hooking Tool Line

Jersey City, NJ – November 8, 2023 – BETMGM LLC, the entertainment company known for its digital sports betting and gaming platform, is unexpectedly diving into the crafting world with the launch of a new line of latch hooking tools. This move, seemingly a departure from its core business, reflects BETMGM’s strategic exploration of leisure activities and a growing consumer interest in tactile, creative hobbies. “We’re always looking for ways to connect with people's passions,” explains a BETMGM spokesperson. “We’ve noticed a huge surge in popularity for crafts like latch hooking – it's relaxing, it's rewarding, and it's a great way to de-stress. We thought, ‘Why not bring our commitment to quality and user experience to this growing market?’” What’s the Buzz About Latch Hooking? Latch hooking, a technique for creating textured rugs and wall hangings, is experiencing a major revival. Unlike knitting or crochet, latch hooking is considered relatively easy to pick up, making it accessible to crafters of all skill levels. It involves pulling pre-cut yarn through a canvas mesh, creating loops that form a plush, comfortable surface. “It’s kind of like pixel art, but with yarn,” says craft blogger Sarah Miller of “Cozy Creations.” “You can create amazing designs, and it's incredibly satisfying to see your project come to life.” BETMGM’s Take on the Craft: Tools Designed for Ease and Quality BETMGM isn’t just slapping a logo onto existing tools. They’ve spent months researching and developing a line specifically designed to improve the latch hooking experience. The company highlights three key areas of focus: ergonomics, durability, and versatility. The BETMGM Comfort Grip Latch Hook: This flagship tool features an oversized, soft-grip handle designed for extended use without fatigue. “We talked to a lot of latch hookers and the biggest complaint was hand cramps,” says BETMGM’s product development manager, David Chen. “We wanted to create a tool that you could use for hours without feeling any discomfort.” The Comfort Grip also boasts a hardened steel hook for smooth yarn pulling and increased durability. The BETMGM Multi-Size Hook Set: Recognizing that different yarn weights and canvas mesh sizes require different hook sizes, BETMGM offers a set featuring five interchangeable hooks. This eliminates the need to purchase multiple tools and provides crafters with the flexibility to tackle a wider range of projects. The set includes hooks suitable for chunky yarns, medium-weight yarns, and even fine threads for detailed designs. The BETMGM Rug Canvas & Yarn Starter Kit: For beginners, BETMGM offers a complete starter kit that includes a pre-printed canvas, a generous selection of yarn in a variety of colors, and the Comfort Grip latch hook. This kit takes the guesswork out of getting started and provides everything needed to create a small rug or wall hanging. The designs in the starter kit range from simple geometric patterns to more intricate floral motifs. Why is BETMGM Entering the Craft Market? While seemingly unconventional, BETMGM’s foray into the craft market isn’t entirely surprising. The company has been actively expanding its brand reach beyond gaming and sports betting, exploring opportunities in lifestyle and entertainment. “We see a lot of overlap between our customer base and the crafting community,” explains the BETMGM spokesperson. “People who enjoy gaming and sports are often creative individuals who are looking for new hobbies and ways to express themselves. We believe our commitment to quality and customer satisfaction will resonate with crafters as well.” Furthermore, the crafting market is booming. Fueled by social media trends and a growing desire for handmade goods, the industry is experiencing significant growth. BETMGM recognizes this trend and sees an opportunity to capitalize on it. What's Next for BETMGM's Craft Line? BETMGM isn’t stopping with latch hooking tools. The company plans to expand its craft line in the coming months, adding new products such as rug looms, yarn spinners, and a wider range of yarn colors and textures. They are also exploring partnerships with crafting influencers and designers to create exclusive patterns and tutorials. “We’re really excited about the potential of this new line,” says David Chen. “We want to become a trusted resource for crafters of all levels, providing them with the tools and inspiration they need to create beautiful, handmade pieces.” Availability and Pricing BETMGM’s latch hooking tools are available for purchase on the company’s website (www.betmgmcrafts.com – fictional website) and through select online retailers. BETMGM Comfort Grip Latch Hook: $19.99 BETMGM Multi-Size Hook Set: $29.99 BETMGM Rug Canvas & Yarn Starter Kit: $49.99 About BETMGM LLC BETMGM LLC, headquartered at 200 HUDSON ST, PLAZA 2, SUITE 700, JERSEY CITY, NJ, 07311-1221, is a leading digital sports betting and gaming entertainment company. BETMGM is a joint venture between MGM Resorts International and Entain. Now expanding into leisure crafts, BETMGM aims to deliver quality products and experiences to a broad audience. For more information, visit [fictional website]. Contact: 847-988-6547.